11.22.63 on Instagram

Posted: February 1, 2016, 00:10:00

As part of the lead up to the series premiere on Feb. 15, Hulu is rolling out 12 image tiles aimed to excite King’s "Constant Readers,” or superfans. By screen-shotting the image and applying an Instagram filter, the new image reveals a hidden code that when added to “” unlocks exclusive video content from 11.22.63. This content includes never-before-seen interviews with J.J. Abrams, James Franco and Stephen King, clips from the series and more.

Three tiles have been revealed so far.

Check it out here.

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