11/22/63 To Air In About A Year

Posted: March 17, 2015, 23:50
According to this interview with Hulu’s ad boss Peter Naylor 11/22/63 will probably premier around this time next year, if not a little earlier. Read the full interview here.

"So how are you planning to sell "11/22/63" to advertisers?

"11/22/63" will probably be out around this time next year, if not a little earlier. Maybe January. So we've got time. The principal photography starts in May in both Dallas and Toronto. A lot of things we're thinking about include pretty conventional ideas like integration, sponsorship and looking at -- for lack of a better word -- shoulder programming, or webisodic programming. Just short-form stuff. Our menu would be things like "Anatomy of a Scene," "Anatomy of an Episode," director's cuts. None of that has been set, but that's the menu we'll be looking at with our partners at Warner Bros. They know that we cut the show with conventional commercial breaks. And we're going to want to do what most big TV does, which again is integrations, sponsorships and shoulder programming. There's one thing that I'm thinking about that I can't reveal before the upfronts."

Thanks to Lou Sytsma